product-market grid

product-market grid
марк. товарно-рыночная сетка* (представленные в форме таблицы потенциальные товары, которые выражаются существующими на рынке потребностями, и соответствующие этим товарам сегменты рынка; использование данной сетки позволяет фирме провести сегментацию рынка)
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Англо-русский экономический словарь.

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